Chino Neighborhood house
Rebranding
This project revolves around the rebranding of Chino Neighborhood House, a nonprofit organization dedicated to serving families and senior citizens in Chino by providing essential groceries and supplementary items to fulfill their needs. During the design development process, a key focus was on developing a logo that perfectly represents the essence and mission of the the organization.
Logo Development
The redesigned logo is the centerpiece, showcasing two abstract figures in two shades of blue holding hands in a circular formation, creating a heart in the negative space. This logo represents community, love, and inclusivity, with a monochromatic blue color scheme and the friendly “Effra” font enhancing the approachability and unity of the brand across various materials like signage, business cards, and merchandise.
